Marketing Doesn't Have to Feel Like a Mystery (Even Though it Usually Does)
Ever feel like you're just throwing darts in the dark with your marketing?
I get it. One week it's door hangers in a new neighborhood, the next it's yard signs or asking customers for referrals.
You're hustling hard but the growth you want feels just out of reach.
You're not the only one. Most small business owners I talk to are stuck in what I call the "small business marketing cycle of doom."
They try one thing, see mediocre results, then move on to something else before anything has a chance to work.
Here's the thing though, marketing isn't supposed to be this complicated.
The Framework That Changed Everything for Me
I used to think marketing was just about having a nice truck wrap or some good looking yard signs.
Then I learned about the R6 Framework and realized that my pieced together marketing was missing some pieces.
Fair warning: The R6 Framework isn't flashy. It won't promise overnight success. But what it WILL do is break down marketing into something that actually makes sense – a system you can build, measure, and yes, even predict.
What's The R6 Framework All About?
The R6 Framework breaks down marketing into three simple steps: Attract (finding new customers), Convert (getting them to hire you), and Retain (making sure they call you again).
But here's where it gets interesting. Under each phase are two critical factors (the "6 Rs") that most businesses never think about systematically:
Phase 1: Attract
Reach: How many eyeballs are actually seeing your message? (And no, it's not just about more... it's about the right ones)
Reputation: What are people saying when you're not in the room? The unfiltered truth about your business.
Phase 2: Convert
Readiness: Could someone hire you right now if they wanted to? (You'd be shocked how many businesses make this nearly impossible)
Remarketing: What happens to all those "maybe later" people? Are you keeping them warm or letting them go cold?
Phase 3: Retain
Reliability: Are you consistently delivering what you promised? This one's non-negotiable.
Resell: Are you turning happy customers into repeat buyers, or are you constantly hunting for new ones?
Why This Framework Hits Different
What changed everything was realizing that I wasn't fixing the right problems in the right order.
The R6 Framework isn't about doing more. It's about doing the right things at the right time. It's about building systems, not chasing tactics.
The R Most Businesses Get Wrong (And Where You Should Start)
Want to know what most businesses get backwards? They start with Reach.
"If more people just knew about us..." "If we could just get more followers..." "If our ads could just reach more people..."
But here's the uncomfortable truth: if the experience you're delivering isn't rock-solid reliable, more reach just means more people will know about a mediocre business.
That's why we always start with Reliability. It's not the sexiest R, but it's the foundation everything else is built on.
Ask yourself:
Are you showing up on time, every time?
Are you delivering what you promised?
Would your customers be genuinely disappointed if you disappeared tomorrow?
If you can't answer "hell yes" to all three, that's where you need to focus first.
A Fresh Look at Each R (In Order of Impact)
1. Reliability
This isn't just about being dependable, it's about creating moments that make customers think, "Wow, they really get me." When you nail reliability, your customers don't just come back – they bring friends.
2. Reputation
Your reputation isn't just what's on Google reviews (though that matters). It's what people say to their friends when they recommend you. You can't control all of it, but you can shape it through consistently exceeding expectations.
3. Readiness
I recently wanted to hire a local photographer. Their work was amazing. But their contact form was broken, they didn't list prices, and their booking system was down. Guess who lost my business? Don't let that be you.
4. Reach
Once the first three Rs are solid, NOW you can think about reach. But remember – reaching the wrong people is just expensive noise. Quality over quantity wins every time.
5. Remarketing
Most people need 7-10 touches before they buy. Are you giving up after one or two? Remarketing isn't about being annoying – it's about staying top of mind until they're ready.
6. Resell
The easiest sale you'll ever make is to someone who's already bought from you. Yet most businesses spend 80% of their effort chasing new customers. What could change if you flipped that ratio?
Questions You Might Be Thinking...
"Do I need to work on all six at once?" God no. That's a recipe for overwhelm. Start with Reliability, then move through them in order. Each one builds on the last.
"How will this help me choose the right marketing tactics?" Instead of asking "Should I be on TikTok?" start asking "Which R needs the most work?" That tells you exactly where to focus your time and budget.
"Is this just another marketing fad?" The channels change, the platforms evolve, but these principles have remained consistent for decades. They're about human psychology, not technology.
The Shift That Changes Everything
Here's what it comes down to: Stop chasing tactics. Start building systems.
When you have a system for each of the six Rs, your marketing becomes a machine – not a mystery. You'll know exactly what's working, what needs fixing, and where to put your energy next.
Marketing doesn't have to feel like a guessing game. It can be intentional, strategic, and yes, even predictable.
What if you could finally get off the marketing rollercoaster and build something that grows steadily, month after month?
That's what the R6 Framework makes possible.
Want predictable growth instead of hit-or-miss marketing? Book a free strategy session to see how the R6 Framework could transform your landscaping business. In just 30 minutes, you'll see exactly how this system applies to your specific situation.
Click HERE to get started.
